Varagh Khodro Logo
Varagh Khodro Chaharmahal
Mobarakeh Steel Logo
Mobarakeh Steel
Horizon 2025–2027

Strategy Map
Varagh Khodro Chaharmahal & Bakhtiari

Vision, Values and Sustainable Growth Path

🏆

Unique Feature

The Only Dedicated Automotive Special Galvanized Sheet Producer in the Middle East

🌱

Our Commitment

Sustainable Economic, Social and Environmental Development

🎖️

Our Pride

Held galvanized sheet production record from 2017 to 2020

💰

Vision

Largest galvanized sheet producer with a minimum revenue of one billion dollars

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Varagh Khodro Chaharmahal & Bakhtiari Strategy Map
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Raison d'être

A Responsible Company, Creating a Better Future

Mission

Production of various cold-rolled and galvanized sheets, with focus on specialty products required by the automotive and home appliance industries

Vision

An organization of excellence, the largest galvanized sheet producer in the country with a minimum revenue of one billion dollars

🎯
Company Strategies
Six Main Axes for Achieving the Vision
1

Maximum and economical utilization of production capacities with focus on specialty galvanized sheet production

2

Developing Production Capacity and Required Infrastructure

3

Developing Innovation and Technology

4

Effective presence in target domestic and export markets

5

Developing Human Capital, Productivity and Employee Engagement

6

Sustainable Development (Environmental, Social, Governance)

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Creating Sustainable Value for Shareholders
Two Main Value Creation Axes

Creating Sustainable Value for Shareholders

Combining revenue growth and productivity improvement to create sustainable value

⚡ Productivity Improvement

Managing costs through optimization of production processes and waste reduction

💹 Revenue Growth

Increasing product sales revenue with emphasis on specialty and higher value-added products

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Increasing Customer Satisfaction
Five axes for ensuring customer satisfaction and loyalty
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On-time delivery of products to customers

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Offering products at competitive prices and payment terms

Delivering products with consistent and desired quality

📦

Product Portfolio Diversity

📞

Responsiveness and Continuous Customer Communication

⚙️
Internal Processes
Five operational areas for delivering value to customers
🔒 Sustainable Supply
  • Sustainable and Economical Supply of Full-Hard and Hot-Rolled Coil
  • Sustainable and Quality Supply of Strategic and Bottleneck Items
  • Developing Localization of Parts and Equipment
🏭 Operational Excellence
  • Increasing product quantity and quality with focus on specialty products
  • Improving Technical Support Services Effectiveness
  • Managing Material and Energy Consumption
📊 Customer & Market Management
  • Developing Marketing & Sales with Focus on Specialty Products
  • Improving Customer Relationship Effectiveness
💡 Development & Innovation
  • Developing and Optimizing Production Capacities
  • Developing Product Portfolio
  • Managing Innovation Effectiveness and Technology Portfolio
🌿 Organizational Sustainability
  • Improving Employee Health & Safety
  • Improving Environmental Performance
  • Enhancing the Company's Social Standing
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Enablers
Human, Information and Organizational Capital

👥 Human Capital

Improving Employee Satisfaction & Competence
Developing Employee Competencies and Succession Planning

🖥️ Information Capital

Developing Digital Transformation
Developing Secure and Integrated Information Systems
Developing IT Infrastructure

🏛️ Organizational Capital

Developing Organizational Capabilities
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Organizational Values
The Foundations of Our Organizational Culture and Behavior
🛡️ Employee Health & Safety
🚀 Organizational Excellence and Continuous Improvement
🤝 Developing Participation and Teamwork
🌍 Social Responsibility
🎯 Customer Focus