Varagh Khodro Logo
Varagh Khodro Chaharmahal
Mobarakeh Steel Logo
Mobarakeh Steel
افق 1405 – 1407

Strategy Map
Varagh Khodro Chaharmahal & Bakhtiari

Vision, Values and Sustainable Growth Path

🏆

Unique Feature

The Only Dedicated Automotive Special Galvanized Sheet Producer in the Middle East

🌱

Our Commitment

Sustainable Economic, Social and Environmental Development

🎖️

Our Pride

Held galvanized sheet production record from 2017 to 2020

💰

Vision

بزرگ‌ترین تولیدکننده انواع ورق‌های گالوانیزه با کسب حداقل یک میلیارد دلار درآمد

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Varagh Khodro Chaharmahal & Bakhtiari Strategy Map
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Raison d'être

شرکتی مسئولیت‌پذیر، برای خلق آینده بهتر

Mission

تولید انواع ورق‌های سرد و گالوانیزه، با تمرکز بر ورق‌های گالوانیزه ویژه مورد نیاز صنایع خودروسازی و لوازم خانگی

Vision

سازمانی متعالی، بزرگ‌ترین تولیدکننده انواع ورق‌های گالوانیزه در کشور با کسب حداقل یک میلیارد دلار درآمد

🎯
Company Strategies
Six Main Axes for Achieving the Vision
1

Maximum and economical utilization of production capacities with focus on specialty galvanized sheet production

2

Developing Production Capacity and Required Infrastructure

3

Developing Innovation and Technology

4

Effective presence in target domestic and export markets

5

توسعه سرمایه‌های انسانی و ارتقاء بهره‌وری و دلبستگی کارکنان

6

Sustainable Development (Environmental, Social, Governance)

📈
Creating Sustainable Value for Shareholders
Two Main Value Creation Axes

Creating Sustainable Value for Shareholders

Combining revenue growth and productivity improvement to create sustainable value

⚡ Productivity Improvement

Managing costs through optimization of production processes and waste reduction

💹 Revenue Growth

Increasing product sales revenue with emphasis on specialty and higher value-added products

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Increasing Customer Satisfaction
Five axes for ensuring customer satisfaction and loyalty
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On-time delivery of products to customers

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Offering products at competitive prices and payment terms

Delivering products with consistent and desired quality

📦

Product Portfolio Diversity

📞

Responsiveness and Continuous Customer Communication

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Internal Processes
Five operational areas for delivering value to customers
🔒 Sustainable Supply
  • Sustainable and Economical Supply of Full-Hard and Hot-Rolled Coil
  • تأمین پایدار و با کیفیت اقلام استراتژیک و گلوگاهی
  • Developing Localization of Parts and Equipment
🏭 Operational Excellence
  • افزایش کمیت و کیفیت محصولات با تمرکز بر محصولات ویژه در سطح نمایان (MC)
  • Improving Technical Support Services Effectiveness
  • Managing Material and Energy Consumption
📊 Customer & Market Management
  • Developing Marketing & Sales with Focus on Specialty Products
  • Improving Customer Relationship Effectiveness
💡 Development & Innovation
  • Developing and Optimizing Production Capacities
  • Developing Product Portfolio
  • Managing Innovation Effectiveness and Technology Portfolio
🌿 Organizational Sustainability
  • Improving Employee Health & Safety
  • Improving Environmental Performance
  • Enhancing the Company's Social Standing
💎
Enablers
Human, Information and Organizational Capital

👥 Human Capital

ارتقاء رضایت و اشتیاق کارکنان
Developing Employee Competencies and Succession Planning
ارتقاء بهره‌وری سرمایه انسانی

🖥️ Information Capital

Developing Digital Transformation
Developing Secure and Integrated Information Systems
Developing IT Infrastructure

🏛️ Organizational Capital

Developing Organizational Capabilities
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Organizational Values
The Foundations of Our Organizational Culture and Behavior
🛡️ Employee Health & Safety
🚀 Organizational Excellence and Continuous Improvement
🤝 Developing Participation and Teamwork
🌍 Social Responsibility
🎯 Customer Focus